Thursday, July 31, 2008

Is Your Running Recession Proof?

If you skim the headlines online, watch a TV news report or go old school and actually read a newspaper you are bombarded with dreary messages. Gas prices are at record highs, the mortgage crisis has left thousands of homes in foreclosure and threatened financial markets, and unemployment is at its highest level since our last recession. What's a runner to do?

The answer seems to be, 'run.' Not as in run for cover, but as in keep running. Tough economic times affect us all, but runners don't seem to be cutting back on their favorite things. There is ample evidence that people are driving less, traveling less, and changing their restaurant habits. At the same time, runners are still buying shoes and running races, including traveling to popular destination events.

One thing that has helped runners over the past 5-10 years is that inflation has not been a big factor in shoe prices. When I was a young shoe-seller in the late 1970s, prices would increase with every shipment of shoes, almost monthly. Now, the most popular shoes are priced at $80-$120, and that has been quite stable for years. There have been more increases in clothing prices, but that seems mainly driven by the introduction of new fabrics with advanced cooling, heating and fit features. Consumers have seen the benefits and paid for the advancements.

Entry fees for races have not been so stable. With few exceptions, entry fees have been steadily rising. This year races in Minneapolis were hit hard with a doubling of fees charged them by the Minneapolis Park Board. Races are unable to eat those kinds of increases, and have been forced to pass them on to the participants.

How have runners been coping with today's economic pressures? I have a few guesses, but there is no better way to find out than to ask. We've created an economic impact survey that will help flesh out some of those answers. Please let us know if the economy has affected your running, and what strategies you have adopted.

As race director for The Sporting Life events, I've seen two trends that seem to be related to the economy. One is the acceleration of a on-going trend toward later race registration. The last week and race day are when many races register half to two-thirds of their total field. Race day registration seems counter-intuitive as an economic move. Most races charge a late fee of $5 or more, so waiting actually costs more money. However, racers must be doing some sort of math about losses generated by paying entry fees but then not actually running the race.

The second trend is unique to TSL events. We offer shirts as an a-la-carte option, and we've seen a decline in shirt purchases. For a race like our upcoming Hennepin-Lake Classic, that means a savings of $6-$8 off the fees including a shirt or tank top. We still have more people purchase shirts than not, but my guess is that the shirt opt-out is an economic move for some.

In the overall view of the economy, running is still quite inexpensive. For a few hundred dollars a year, you can own fresh running shoes, fabulous running clothing and finish times from your favorite races. And best of all, running helps you deal with some of the stress that the economy is putting on you.

That makes good economic sense. Call my broker. I want to buy 100 shares of running!

Friday, July 18, 2008

Are you satisfied with your performance?

A professor from the University of Chicago is using a survey to study the relationship between marathon performance and satisfaction. For some the words 'performance' and 'satisfaction' may bring up memories of certain failures, or perhaps unsavory E-mail solicitations, but applying the question to marathons is intriguing.

The simple equation is that running faster equals more satisfaction. From personal experience I can see some truth in that. Who doesn't enjoy running faster? But there is a certain amount of nuance in the the answer.

My most satisfying marathon is still my first marathon. Having never run one before, my performance expectations were loose. In 1981, I had run 31:07 (5:00 minutes/per mile) on the track for 10K, but had never raced longer than a half-marathon. My loose goal for Grandma's Marathon that year was 2:36 (about 6:00 per mile). When I finished in 2:29, I was exhausted but exhilarated.

Of course, I could have looked at race prediction tables that say if you can run 31:07 for 10K you can run 2:25 for the marathon. Should I have been disappointed instead?

Three marathons (and ten years) later, I ran 2:26:01 at the California International Marathon in Sacramento. A side-ache derailed me in the middle, but it was a PR at the time. In the parlance of the marathon, you are allowed to drop the seconds portion of your time, so two seconds faster would have made me much happier.

My fastest marathon was 2:24 at Chicago in 1995. That was certainly satisfying in many ways, but I was trying to run under 2:22 and qualify for the US Olympic trials. Even though I realized I had done the best I could that day, I was left feeling somewhat empty.

For many years, I have worked with citizen athletes, helping them prepare for marathons. I always emphasize that the process (training, other races, rest, cross training etc.) is a big part of the experience. I urge marathoners not to tie all their satisfaction to their finish time. For many, that helps soothe feelings on a tough day of running, while also adding to the richness of breakthrough performance.

What is performance? Is it just how you do on race day? Or does it include all the training? Can you enhance your performance to improve your results and satisfaction? For those that follow the Tour de France bicycling race, you have seen another year of high-profile disqualifications for users of 'performance enhancing' drugs. Did their enhanced performance lead to more satisfaction? I hope not.

For that matter, what is satisfaction? Can you only be satisfied if everything goes well and you run a great time? What about if you manage your resources well, and deal constructively with an adverse day (e.g., Medtronic Twin Cities Marathon in 2007)?

Years ago, I put on some workshops with legendary runner Jeff Galloway. He ran in the Olympics in 1972 and has a marathon PR of 2:16. He assured me that the most fun he ever had with the marathon was when he stopped caring about time, used walking breaks, and got to the finish line with a smile. It's true that not too many of the top finishers are smiling!

I am a certified ChiRunning instructor, and we are taught that ChiRunning is process oriented, not goal oriented. A successful marathon for a ChiRunner would be one where we listened to our bodies the whole way, maintained a steady rhythm or cadence, and let the experience unfold. How does that approach affect the performance/satisfaction equation?

If you are doing a fall marathon, I encourage you to check out the study, and also contact me to let me know your take on performance and satisfaction. No snickering please!