Chris Fuller/Full Story Blog
I often run alone, but I appreciate the social side of running. Sharing your experiences as a runner, either during the run or afterwards, makes it more satisfying. Now, with new fun tools like Facebook, that sharing can be taken to a whole new level. It can make you a better runner.
Unless you have been in a cave for a few years, you probably have heard of Facebook. Answers to a survey question at our last race indicate that 67% of our participants are already on Facebook. That's probably already above 70%, and growing fast. Facebook has evolved from a tool primarily for college students to a robust space for all adults. I wasn't in that first wave (PCs and Macs weren't around yet when I was in college), so I had to do a little cramming to get up to speed on Facebook. Here's what I found:
1) Personal Pages
Everyone on Facebook starts with a personal page. That's a great way to talk about what you are doing and share that info with your friends. Many of my friends are runners (surprise, surprise!), so I'll see updates with today's workouts, pre-race jitters, post race results, and more. Since photos are easy to upload, I'll also see race pics, trip photos and even nasty road rash (runners and bikes don't always mix well). Every once and awhile, I'll see an organization posting on Facebook as an individual. That's where you'll find the Minnesota Distance Running Association (MDRA).
2) Groups
Groups are collections of people with similar interests. Search for running groups and you'll find hundreds. Facebook search tools are primitive compared to what Google can do on the Internet, but they are a start. The default search results are in descending order by size of group (i.e., biggest on top). There is no way to search by location, so you'll have to just page through if you are looking for running groups in Minnesota. It will take you some time, but you'll easily find one (or more) groups that you want to join. You'll find Run N Fun and TC Running Company as Facebook groups.
Groups are usually built to allow two-way communication: comments, discussion, talking between group members. If you have a running team or even a few training partners, you may want to start your own Facebook group as a way to coordinate runs and share stories and photos.
3) Pages
Pages are what companies do on Facebook. The Sporting Life page on Facebook is here. Facebook is full of pages for runners, from event management companies to equipment manufacturers to running stores and magazines. The best ones don't just duplicate what is on their web sites, but offer different content and more interaction, like discussions, polls and comments. As an owner of a company with a page, I can tell you that we want to hear from you! Comment on it, share it, let us know what you think. The whole point of social media is that you get a voice.
4) Events
You can find hundreds of running events listed on Facebook. Again, the search is lame, so you can't search by city, state or date. Search for "Hennepin" and you'll see Hennepin-Lake Classic right on top, followed by the Uptown Art Fair. Search for "run" and you'll find mostly running races, but also the Lighting Run motorcycle event and golf events on the Fox Run course.
Events usually have guest lists, and you can automatically let your friends know when you decide to do an event.
5) Applications
Facebook has spawned a whole sideshow of gadgets called applications. These are tools built especially for Facebook (they share the computer code with developers). Some of these developers are runners, so you'll see applications like mapping tools, training logs, and various ways to create social connections. Search Facebook applications with keyword "running" and see what comes up.
Next time you are on Facebook, check out groups, pages, events and applications. Tap into the power of social media to help your running. I wonder what I should eat the night before the Hennepin-Lake Classic? Hint: the answer is on Facebook!
Thursday, July 30, 2009
Friday, July 10, 2009
Social Media Puts You In Charge
Are your ears burning? We were just talking about you. On Facebook, Twitter, and LinkedIn. In blogs too. We were talking about how things have changed and now you are in charge. Did you get the memo, I mean tweet?
Social media has gone beyond the level of craze. It isn't merely a phenomenon or star-burst. It is a fundamental change in communication patterns. And it puts you in charge. As media and marketers struggle to keep up, social media give you options that break the old rules about who controls the conversation.
I'm not talking about using Facebook to post pictures of your cat or Twitter to let your friends know what you had for lunch. I'm talking about a way for you to get and pass on information that gives you the power to make people listen to you. Marketers have reacted with everything from sheer terror ('ads don't work the way they used to, the world is ending,' to delight, 'so that's what my customers really think'). I tend to be more on the side of delight.
Over my years in retail sales and event management, I've found that talking directly to my customers gives me insights that I cannot gain any other way. Social media makes that communication easier than ever. Rather than being afraid of what you might say, I'd like to encourage you to use social media to communicate with friends and businesses in a way that helps keep things relevant.
One of the things about social media is that by its social nature, you tend to discover the tools by hearing about them from a friend. Someone said you had to be on Facebook to see what your other friends were up to. Someone else told you that Twitter would give you intriguing little slices of information that would become addicting. It's unlikely that anyone ever talked to you about the power you were wielding, or how to make best use of it. Until now. I've come up with a multi-part Runner's Guide to Social Media . Part 1 will lay out the basics: The Game, The Players and The Strategy. Part 2 will go into specific running related examples.
Runner's Guide to Social Media
Part 1
The Game
Social media is all about establishing connections. They're called 'friends' or 'fans' on Facebook, 'followers' on Twitter or simply 'connections' on LinkedIn, but the idea is the same. These are people with whom you share some common interest.
The Players
There are dozens of social media outlets, but the main resources for runners are Facebook, Twitter, LinkedIn and a vast array of blogs.
Blogs (short for web logs) have been around the longest. They are outlets for people to post information and stories, and the best ones have some topical focus. If you search for 'running' on a blog site, you will find thousands of posts. Some common blogging tools include Blogger and Word Press.
Facebook allows you to create a personal page, connect with friends, form groups, and become fans of businesses or organizations that you like. It's easy to posts updates, photos and video.
Twitter is a type of micro-blog. You can post up to 140 characters at a time, so your updates are short and sweet. If you want to know what Lance Armstrong felt about his Tour de France ride today, follow him on Twitter.
LinkedIn is more professional in nature. It allows for a personal page where you can update your education and work histories as well as give and receive recommendations. It also has groups where you can network with people sharing special interests. There are many running-related LinkedIn groups.
The Strategy
As a runner, you can use social media to reach your goals:
Social media has gone beyond the level of craze. It isn't merely a phenomenon or star-burst. It is a fundamental change in communication patterns. And it puts you in charge. As media and marketers struggle to keep up, social media give you options that break the old rules about who controls the conversation.
I'm not talking about using Facebook to post pictures of your cat or Twitter to let your friends know what you had for lunch. I'm talking about a way for you to get and pass on information that gives you the power to make people listen to you. Marketers have reacted with everything from sheer terror ('ads don't work the way they used to, the world is ending,' to delight, 'so that's what my customers really think'). I tend to be more on the side of delight.
Over my years in retail sales and event management, I've found that talking directly to my customers gives me insights that I cannot gain any other way. Social media makes that communication easier than ever. Rather than being afraid of what you might say, I'd like to encourage you to use social media to communicate with friends and businesses in a way that helps keep things relevant.
One of the things about social media is that by its social nature, you tend to discover the tools by hearing about them from a friend. Someone said you had to be on Facebook to see what your other friends were up to. Someone else told you that Twitter would give you intriguing little slices of information that would become addicting. It's unlikely that anyone ever talked to you about the power you were wielding, or how to make best use of it. Until now. I've come up with a multi-part Runner's Guide to Social Media . Part 1 will lay out the basics: The Game, The Players and The Strategy. Part 2 will go into specific running related examples.
Runner's Guide to Social Media
Part 1
The Game
Social media is all about establishing connections. They're called 'friends' or 'fans' on Facebook, 'followers' on Twitter or simply 'connections' on LinkedIn, but the idea is the same. These are people with whom you share some common interest.
The Players
There are dozens of social media outlets, but the main resources for runners are Facebook, Twitter, LinkedIn and a vast array of blogs.
Blogs (short for web logs) have been around the longest. They are outlets for people to post information and stories, and the best ones have some topical focus. If you search for 'running' on a blog site, you will find thousands of posts. Some common blogging tools include Blogger and Word Press.
Facebook allows you to create a personal page, connect with friends, form groups, and become fans of businesses or organizations that you like. It's easy to posts updates, photos and video.
Twitter is a type of micro-blog. You can post up to 140 characters at a time, so your updates are short and sweet. If you want to know what Lance Armstrong felt about his Tour de France ride today, follow him on Twitter.
LinkedIn is more professional in nature. It allows for a personal page where you can update your education and work histories as well as give and receive recommendations. It also has groups where you can network with people sharing special interests. There are many running-related LinkedIn groups.
The Strategy
As a runner, you can use social media to reach your goals:
- Need someone to run with? Put word out to your friends or join a group. Groups are a great way to keep everyone on the same page for workouts and social gatherings.
- Want to find an event? Search on your own (WARNING: Facebook has ultra-lame search abilities when it comes to events), check-out what events your friends are doing, or better yet, become a fan of organizations that put on events.
- Want to give feedback before or after an event? Post on the event page.
- Have a great photo of you finishing your first 5K? Post that on your personal page as well as the event page.
- Want to keep friends in the loop about your marathon? Tweet from your cell phone as you cross the finish line, or wait a couple minutes and post photos to your Facebook page.
- Have a great recipe you'd like to share with your running friends? Post it!
There are also special tools or applications that can help you along the way. On Facebook, there are apps for running logs, route mapping and more.
My next blog will include Part 2, where I will get into more details about specific pages and groups that runners might be interested in, as well as examples of how to use the strategies listed above.
In true social media form, I'd like to hear from you. We've started a discussion on our Facebook page about how runners use social media. Please join the discussion and make a post. I'm looking for your examples of successful social media approaches.
You can also check out The Sporting Life social media pages:
The Sporting Life on Facebook
TSLZebra on Twitter
Chris Fuller's profile on LinkedIn
FULL STORY blog on Blogger
Please stay connected. Remember: you're in charge!
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